Working with Media to Communicate Ag Health and Safety Messaging

Sponsored by the Great Plains Center for Agricultural Health

Wednesday, November 6, 2024, 1:00-3:30 p.m.

Meeting Room 154, Best Western Plus University Park Inn and Suites, 2500 University Boulevard, Ames, IA  

Keeping with the Messaging Matters theme of MRASH Conference 2024, the Great Plains Center for Agricultural Health has put together a skills development workshop on improving communication with the media when sharing agricultural health and safety messages.

Cheryl Tevis, farmer, founding member of Iowa Women in Ag and former managing editor of Successful Farming, will lead a panel of communicators through how to effectively share your stories in the modern media climate.

Representatives from multiple media outlets, both print and broadcast, will identify how they interact with researchers and safety advocates to tell a story to their audience. They will highlight:

• what they are looking for when they reach out for conversations, interviews, and investigations
• tips for helpful communication when working on specific stories
• guidance on formulating press releases
• tips on sharing important and timely information with the media

There is no cost to attend the pre-conference workshop, but registration is required.  Please bring at least 5 business cards with you to the workshop to facilitate networking.

If you are planning to attend the MRASH Conference AND the Pre-Conference Workshop, click on this orange link

If you wish to attend ONLY the free Pre-Conference Workshop, click on this green link.

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